GLOBAL SOURCING

CLIENT:

Cargill / Truvia

OBJECTIVE:

To custom manufacture a gift-with-purchase (GWP) to be used as a fun incentive at retail.

SOLUTION/RESULT:

A custom pouch for your #truvia packets when you’re on-the-go! No way? Yes, way! Truvia wanted to create a convenient and stylish product for their loyal consumers to bring sweetener packets on-the-go and with enlisting the help of BIG, we were able to bring their vision to life by designing the Truvia zippered pocket pouch. With over half a million made and more to come, BIG has been honored to be a part of this extra sweet project and we’re excited for the future!